I designed the logo and visual identity for a OSCAR'S hiking footwear brand, drawing inspiration from a photograph of the manufacturer’s grandfather.
 
The logo serves as a tribute to his legacy, symbolizing strength, reliability, and a deep connection to nature. The brand language blends heritage with a modern outdoor aesthetic, creating a visual identity that resonates with hikers and adventurers.
 
This project was a unique fusion of personal history and functional design, bringing a meaningful story to life through branding.